B2B email campaigns —
from intention
to reply.
Seventic designs, scripts and deploys your B2B email campaigns end-to-end. The goal is not an open rate — it's generating qualified leads and pre-leads that our SDRs convert into meetings for your sales team.
Email generates leads.
Our SDRs convert them
into meetings.
Open rates and click rates are deliverability indicators — not commercial success metrics. At Seventic, the real measure is the number of leads and pre-leads generated that our SDRs qualify and convert into meetings for your team. Email is the fuel. Our SDRs are the engine.
Three levels that very few
agencies master together.
Most B2B email providers focus on just one aspect — content, data or technical. Seventic manages all three simultaneously, which fundamentally changes results.
Strategy & content
Our Growth teams study your positioning, your personas, your competitors in Europe and internationally. Every engagement produces a library of distinct campaigns — never static, always adapted to market context.
Data & targeting
Our proprietary database of 1.25 million B2B contacts enables surgical targeting. We route the right campaigns to the right contacts — no undifferentiated mass sending that degrades deliverability and dilutes the message.
Technical infrastructure
Seventic operates its own routing infrastructure — around twenty SMTP servers with proprietary IPs. Deliverability is controlled end-to-end, without dependency on third-party platforms.
Not just one email.
A structured contact programme
orchestrated over time.
An effective B2B email campaign is never a single send. It is a scripted sequence: each subsequent email accounts for the previous one's behaviour, changes angle, adapts the message. It is this orchestration that generates replies — not send volume.
Approach email — main angle
First contact with the prospect. The angle is chosen based on their profile, sector and detected buying signals. Subject line and opening tested to maximise opens on this precise segment.
Follow-up — complementary angle
Sent only to non-openers or non-clickers of the first email. The angle changes — we test a different argument, a different proof point, a different context. The follow-up is never a copy-paste.
Follow-up — contextual hook
Third touchpoint with a strong contextual angle: sector news, significant account event, competitive comparison. This is often where the highest-quality replies come in.
Reply, click or information request → routed to SDRs
As soon as a prospect shows interest — reply, link click, information request — they are routed in real time to the SDRs. They make contact with full context on the prospect's behaviour.
1 prospect =
1 unique email.
Seventic integrates generative AI into the production of its email campaigns. The objective: every email received should feel as though it was written specifically for its recipient — because it was.
We combine Perplexity for real-time contextual research, Anthropic Claude for content generation, and our proprietary data connectors to inject buying signals for each account. An operational AI infrastructure — not a gimmick.
Smart Campaigns
Fine segmentation by persona, sector and account profile. Messages adapted by segment with integrated contextual variables. Structured personalisation, deployed at scale.
Ultra-targeted cold email
Deep personalisation integrating buying intent signals and recent account news. Each message draws on a specific contextual element about the prospect — role, company, detected news.
100% unique email
1 prospect = 1 AI-generated email from their proprietary data. Natural conversational tone, references to company news, complete contextualisation. Impossible to distinguish from a manually written email.
Micro-targeting or
market coverage —
both have their place.
Depending on your objective, market and target maturity, Seventic chooses the most appropriate approach — or combines them within the same engagement.
Cold email & micro-campaigns
The preferred approach on core targets. Reduced volumes, maximum personalisation, high reply rates. Every email is designed to trigger a conversation — not to inform en masse.
Broad-spectrum campaigns
For reaching a broader market, building awareness or activating secondary segments. Segmented, well-targeted and technically controlled campaigns — generating volume without compromising deliverability or sending reputation.
Complete reporting.
Every week.
You are never in the dark. Every week, Seventic provides a complete report: current campaign performance, leads and pre-leads generated, SDR results, HubSpot pipeline and upcoming campaigns planned with analysis.
Weekly reporting
Leads and pre-leads generated, campaign performance, SDR results, HubSpot pipeline and upcoming campaigns with analysis and recommendations.
Content library
All templates, sequences and email content created during the engagement belong to you. A durable asset, proven on your market, reusable by your teams.
Qualified leads to SDRs
Every interest signal — reply, click, information request — is routed in real time to Seventic SDRs with full context for immediate qualified outreach.
What our
clients
ask us.
Practical questions about our B2B email campaigns.
Your prospects
read their emails.
Let's make them
reply to yours.
Let's talk about your target, your offer and your objectives. In 30 minutes, we'll propose a B2B email campaign approach tailored to your market and launchable within 3 weeks.
