B2B event recruitment —
Qualified participants for your events, webinars and roadshows
Seventic handles the nomination and registration of qualified B2B decision-makers for your events. Our SDRs contact your targets directly, present your event and secure confirmed attendance — through a structured multichannel programme managed from invitation to the eve of your event.
Qualified B2B participant recruitment
for your events
The difference between a half-empty event and a room full of qualified decision-makers is orchestration. Seventic combines three channels in parallel, managed by SDRs briefed on your event and your target.
Phone — the central channel
The SDR is briefed on your event, your key messages and your target. They call each prospect by name, present the event and secure a direct registration confirmation.
B2B email — registration accelerator
Our database targets the personas and account types defined with you. Each email sequence generates direct registrations and engagement signals (opens, clicks, information requests) immediately handled by the SDRs.
LinkedIn — targeted social selling
Direct outreach to decision-maker profiles on LinkedIn to complement the email and phone invitation. A third touchpoint that reinforces presence and increases overall conversion rates.
Our advisory role
Seventic does not produce HTML templates or invitation landing pages — that is not our core business. We do however advise on what works: the arguments to lead with for your personas, the right message format, the optimal send timing, the hooks that convert for each event type. We can work with your templates or write our own text sequences tailored to your target.
From invitation to show rate:
our method for B2B events
The registrant list is not the attendee list. Between the two, there is a structured follow-up programme that very few agencies put in place. Depending on the event format — webinar, conference, VIP dinner or large trade show — the programme activates between 3 weeks and 3 months before event day. That is where the difference between 40% and 80% attendance is made.
Recruitment programme launch
SDR briefing, building the target list from our database or yours, configuring email and LinkedIn sequences, writing invitation messaging. First phone calls on priority accounts. Activation lead time depends on format: 3 weeks for a webinar, 2 to 3 months for a large event or demanding VIP format.
Accelerating contacts and handling rebounds
New call waves on prospects contacted but not yet registered. Real-time processing of email and LinkedIn responses — information requests, redirections, personalised follow-ups. First summary of confirmed registrations shared with your team.
Registrant confirmation follow-up
A few days before the event, every registered participant is re-contacted to confirm attendance. Reminder of practical information. Early detection of cancellations — allowing re-recruitment if the event has a limited capacity.
Final reminder and securing attendance
The day before or a few hours before the event, final contact with every confirmed registrant. Reminder of the programme, connection details or physical access information. For VIP formats, this reminder can be personalised and individual. The objective is simple: turn every registration into an actual attendance.
Your event — a room full of qualified decision-makers
The result of all the upstream orchestration. Every participant has been personally invited, confirmed and reminded. Show rate is maximised. Your sales teams can focus entirely on animating the event.
Commercial follow-up
after B2B events
A B2B event is an opportunity to qualify prospects in real time — but the real commercial value is built in the days that follow. For clients who wish it, Seventic can handle post-event follow-up in a project detection and appointment setting logic.
Other clients prefer their sales teams to take over at this stage — we adapt to your organisation.
Attendee follow-up
Attendees were present at your event. They know your offer, have seen it in action. This is the ideal moment to open a concrete commercial conversation.
No-show recovery
A no-show is not a lost prospect. They accepted the invitation — the interest is there. A quick follow-up allows requalification and proposing an alternative.
No commitment · Response within 24h
C-Level recruitment for exclusive formats
Some events cannot afford generic registrants. Private dinners, executive roundtables, invitation-only summits — these formats require surgical recruitment of top-tier decision-makers.
Our SDRs know how to approach CTO, CFO, CHRO and CEO profiles at enterprise accounts — over-solicited contacts who only accept invitations that precisely match their current challenges.
C-Level visitor recruitment for trade shows
Seventic works with trade show organisers to recruit qualified high decision-making potential visitors — beyond the general visitor flow.
The objective: ensure the right profiles are in the aisles on the day — those whose presence creates value for exhibitors and for the show's reputation.
Frequently asked questions
about B2B participant recruitment
Practical questions about our B2B event participant recruitment engagements.
How quickly can we activate a recruitment engagement?
Can you work on our own contact database as well as yours?
How many participants can you recruit for an event?
Do you produce HTML templates and invitation landing pages?
Is post-event follow-up systematically included?
Our other services
Fill your next B2B event
with Seventic
In 30 minutes, we analyse your event, your target audience and your attendance goals. You leave with a clear picture of what Seventic can recruit for you.
