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B2B Project Detection

Identify your prospects'
projects
before your
competitors
are even called.

Our SDRs map your market and identify opportunities at short, medium and long term. You get a complete picture of your future pipeline — not just what's ready to convert today.

3
Time horizons
100%
Documented pipeline
Nurturing to maturity
Pipeline extract — Multi-sector
Short term
Retail group — CTO & Head of Procurement
Generative AI on procurement processes · WatsonX evaluation · AI governance · Q1 budget approved
→ Meeting
Short term
Aerospace group — Quality Director
AI visual quality control · Assembly line robotisation · CEO approval obtained · Shortlist 2 integrators
→ Meeting
Medium term
Interim management firm — CEO
Senior supply chain expert · 18-month Asia industrial programme · Brief being finalised · Decision May
Nurturing
Medium term
Financial services ETI — CFO
Finance process digitalisation · Dematerialisation & auto-reporting · RFP planned Q3
Nurturing
Long term
Industrial group — Technical Director
Energy storage batteries · Peak demand management 3 sites · Feasibility study in progress · Capex not yet voted
Watching

Enter the buying cycle
before
the others.

Appointment setting targets prospects ready to talk now. Project detection goes further: we also identify those who will have a project in 3, 6 or 12 months.

Result: you no longer wait for prospects to issue an RFP. You're already there, you know their context, you have established a relationship. Your competitors arrive after you.

Project detection is 360° visibility
on your market

across time.

Market mapping

Our SDRs prospect your target markets to identify who has a project, at what stage, who decides and when. You get a living map of your addressable market — not a contact list, but real commercial intelligence on your opportunities.

Detected B2B buying signals

Imminent contract renewal, leadership change, open position, newly released budget — our SDRs capture the buying signals that automated tools miss. It is the human work that makes the difference on complex markets.

Shared commercial intelligence

Everything we learn about your prospects — organisation, solutions in place, business challenges, competitors already present — is transmitted to you. It is market knowledge you would not have built alone, and it remains your asset at the end of the engagement.

Live opportunity pipeline

This is not a static report. Every week your pipeline evolves: projects advance, mature, convert. You see your future revenue taking shape in real time — by horizon, by sector, by ownership.

Short, medium, long term.
Every project has its place
in your pipeline.

Not every opportunity is ready at the same time. We identify them all, qualify them, track them — and activate them at the right moment.

Short term

Active project

0 to 3 months

The prospect has an identified commercial opportunity, a budget being validated or already approved, a decision expected soon. They are ready to have a serious conversation with you now. The time to act — before your competitor gets called first.

Seventic action
In-depth qualification and triggering of a qualified B2B meeting — immediate transfer to your sales team with complete preparation dossier: context, decision-makers, defined next step.
Medium term

Reflection underway

3 to 9 months

The project exists but is not yet formalised. The prospect is thinking, consulting internally, comparing options. They are not ready to buy today — but they will be in a few months. This is where B2B nurturing begins: maintaining contact, enriching the relationship, staying present until the decision starts to form.

Seventic action
Structured B2B nurturing — regular planned contacts, targeted follow-ups, relationship maintained over time. Seventic retains ownership and triggers the qualified meeting at the right moment.
Long term

Signal detected

9 to 18 months

A weak buying signal has been captured: organisational change, a contract ending in a year, new leadership in place, a budget forming for the next financial year. The project is not yet real — but our SDRs know how to read these signals ahead of everyone and document the opportunity so it is not missed when the moment comes.

Seventic action
Active monitoring and quarterly contact. The opportunity is documented in the detection pipeline and flagged as soon as the signal strengthens. You will not arrive late.

For every opportunity,
we define who
stays in control.

Not every opportunity is managed the same way. For some, Seventic continues tracking through to maturity. For others, your sales team takes over as soon as contact is established.

This is not an arbitrary decision. We make it together, based on your internal capacity, the nature of the prospects and the maturity of the projects. And we can reassess at any time.

Seventic ownership
Seventic stays in control
Medium and long-term prospects requiring sustained follow-up
International markets where the client has no local resource
Strategic accounts requiring sector-expert nurturing
Your team focused on closing active projects
Client ownership
Your team takes over
Short-term qualified prospects ready for a meeting
Strategic accounts managed directly account-based
Contacts where a direct commercial relationship has started
Profiles requiring C-Level involvement from your side
01

Detecting the buying signal

The SDR identifies a potential project and qualifies it: time horizon, context, decision-maker involved, estimated maturity. The opportunity enters the detection pipeline with ownership defined from the first contact.

02

B2B nurturing — sustained follow-up

Regular contacts planned according to project maturity: quarterly for long-term opportunities, monthly for medium-term projects. Each exchange enriches account knowledge, maintains your presence and builds trust before the RFP is even issued.

03

Detecting the tipping point

The SDR identifies the maturity signal: budget approved, decision to launch the project, context change, upcoming RFP. The project moves from medium-term to short-term — acting at the right moment is often decisive in getting to a favourable position ahead of the competition.

04

Converting to a qualified meeting

The commercial opportunity is converted into a meeting with a complete preparation dossier. Your salesperson enters contact with a prospect who already knows you — not cold. The closing rate on these nurtured projects is significantly higher than a direct outreach approach.

Seventic does not drop
medium and
long-term projects.

Most project detection agencies stop at the first qualification. They deliver a medium-term contact — the project isn't ready yet. You call. The prospect isn't ready. Frustrating for everyone.

Seventic stays in contact. Our SDRs provide structured B2B nurturing: they follow the opportunity over time, follow up at the right pace, maintain the relationship until the project becomes real and actionable. When the moment comes, you are already in the prospect's mind — and often ahead of your competitors.

A live detection pipeline, not a list extracted on day one.

A prospect converted after several months of nurturing enters the meeting knowing who you are, what you offer and why it fits their context. You don't arrive late with everyone else — you've been present since the project began. That is often where the closing is decided on complex B2B sales cycles.

A documented pipeline.
Updated continuously.
That belongs to you.

At every weekly call, you see all your opportunities — every project documented, every ownership defined, every next action planned. It is a commercial asset you build with Seventic.

Account & contact Horizon Context Ownership Next action
Retail group — CTO & Head of ProcurementDistribution · 8,500 employees Short term Generative AI deployment on group procurement processes. IBM WatsonX under evaluation — AI governance and data sovereignty priority. CTO and CFO co-decision-makers. Client presentation requested for April. Client Meeting delivered · Decision-maker context dossier sent
Aerospace group — Quality DirectorAerospace industry · 3,200 employees Short term AI visual quality control robotisation on engine assembly line. Internal ROI calculated — target: -30% scrap costs, enhanced EN9100 certification. CEO approval obtained. Shortlist of 2 AI integrators. Client Meeting delivered · Technical demo planned H1
Interim management firm — CEOHR consulting · 45 consultants Medium term Search for a senior supply chain expert for an 18-month mission at a Franco-Asian industrial group. Southeast Asia supply chain structuring programme. Client brief being finalised. Decision May. Seventic Follow-up late March · Client brief to confirm
Industrial group — Technical DirectorIndustry · 620 employees · 3 sites Long term Energy storage battery project to smooth peak consumption across 3 production sites. Internal feasibility study commissioned. Capex not yet voted — included in 2027 investment plan. Seventic Half-yearly contact · Active monitoring on file
Updated continuouslyThe pipeline evolves every week
Presented by the SDRWeekly call with your team
Asset that belongs to youComplete pipeline delivered at end of mission

What our
clients
ask us.

Practical questions about our B2B project detection engagements.

What's the difference with qualified appointment setting?+
Appointment setting targets prospects ready to talk now. Project detection goes further: we also identify opportunities at 3, 6 and 12 months, document them in a pipeline and manage them through to maturity. Both can be combined in the same engagement.
How is ownership defined for each opportunity?+
We define it together at the start of the engagement based on your internal capacity and the nature of the opportunities. For medium and long-term projects, Seventic generally retains ownership — that is our added value over time. For short-term projects converted to meetings, ownership passes to your team. This can be adjusted at any time on the weekly calls.
In what form do we receive the pipeline?+
The pipeline is presented and commented by your SDR on the weekly call. Each opportunity is documented with its context, timeline, ownership and next planned action. The format can adapt to your CRM if you wish to integrate it directly into your tool.
What happens if a medium-term project suddenly accelerates?+
That is exactly the situation nurturing prepares for. When a maturity signal is detected — budget approved, RFP launched — the SDR reacts immediately. The opportunity shifts to short-term priority and a qualified meeting is triggered without delay. You are informed before your competitor has even been contacted.
Does the pipeline belong to us at the end of the engagement?+
Yes, in full. At the end of the engagement, you receive the complete documented pipeline — every account, every qualified contact, all context collected during the mission. It is a commercial asset that belongs to you.
Projects

Your market has
projects.
Let's find them together.

In 30 minutes, we analyse your target market, priority sectors and detection criteria. You leave with a clear picture of what Seventic can map for you.

Start an engagement Back to hub

Response within 24 business hours

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