Home B2B Lead Generation B2B Appointment Setting
B2B Appointment Setting

Qualified meetings
delivered straight
into your
sales calendar.

Our SDRs identify your prospects, reach them across all channels and qualify their interest in your offer. You receive a complete briefing document before every meeting — not just a contact name.

10–25
Meetings / month
1
Week to get started
100%
Criteria defined with you
Full contact details
First name, last name, job title
Company, sector, headcount, address
Business email & direct phone number
LinkedIn profile
Revenue, headcount, tech stack
Context written by the SDR
Company and business overview
Pain point identified during the call
Current setup and solutions in place
Decision-making process and key stakeholders
Interest signals captured
Next step defined and agreed
Rolling delivery
As soon as a meeting is qualified — not in batches
Meeting request sent directly
Slot blocked in both calendars

A qualified meeting
means your criteria,
not ours.

Some of our clients want full BANT — approved budget, formalised project, specific timeline. Others simply want to meet a CIO who has a relevant pain point and shows genuine interest in their offer.

Either way, we adapt. Before every campaign, we define together what a good meeting looks like: the seniority of the contact, the nature of the problem to qualify, the minimum level of interest required.

What never changes: the prospect knows why they are meeting you, and they agreed to it.

A decision-maker.
A real business challenge.
A genuine interest in your offer.

01
The right contact

A decision-maker or key influencer identified in the buying process. Sometimes a CEO, CFO or CIO — sometimes a strategic business director depending on your offer.

02
An identified pain point

The prospect has expressed a challenge, need or context that matches what you solve. Not vague interest — a concrete situation qualified by the SDR.

03
A real interest in your offer

The prospect has agreed to meet you knowing who you are and what you do. Not a forced meeting — a conversation they actually want to have.

04
Your additional criteria

Company size, sector, tech stack, geography, estimated budget, project timeline — every campaign is configured around your specific requirements.

It's not one SDR
prospecting alone.
It's an entire team.

Every campaign mobilises a dedicated SDR, a Growth team for data and targeting, and prospecting sequence specialists for multichannel campaigns. Three distinct roles, one shared goal: filling your pipeline.

Active outbound flow
Structured phone outreach on targeted accounts

The SDR works on named accounts or defined verticals, scored upstream by the Growth team based on their potential. They map organisations, identify the right contacts and navigate up to decision-makers.

Targeting high-potential accounts using data scoring
Mapping decision-making processes within organisations
Direct outreach to C-Level executives with sector-specific messaging
Qualifying the pain point and level of interest
Qualified inbound flow
Processing signals generated by marketing campaigns

Email and LinkedIn campaigns generate interest, information requests and engagement signals. The SDR processes these responses, qualifies them and converts them into meetings when the potential is there.

Qualifying opens, clicks and replies to outreach sequences
Investigating accounts that show engagement
Enriching intelligence on target accounts
Turning weak signals into concrete opportunities

Three areas of expertise deployed on every campaign

Your SDR doesn't work alone. Two teams feed them continuously to optimise targeting and maximise campaign impact.

Growth & Data Team

Account targeting, data scoring, contact enrichment, buying signal identification. They direct the SDR toward the highest-potential prospects.

Prospecting Sequence Specialists

Email campaign copywriting, LinkedIn message personalisation, adaptation to sector and personas. Every sequence is calibrated to maximise engagement.

Your Dedicated SDR

An experienced sales professional from your industry, trained on your offer before launch. They run the calls, qualify prospects and deliver meetings — your direct point of contact throughout.

Not just a contact.
A complete brief
before every meeting.

Most agencies hand over a name and a number. Seventic sends your sales rep into every meeting fully prepared — with all context written by the SDR from our CRM, and a slot already blocked in both calendars.

Full contact details
Identity
First name, last name, job title, role in the decision process
Company
Company name, sector, headcount, revenue, registered address
Direct contact details
Business email, direct phone number, LinkedIn profile
Enriched data
Tech stack, company registration, key financial data
Context written by the SDR
Pain point identified
The challenge or need expressed during the conversation — phrased in the prospect's own words
Current setup
Solutions in place, organisation, project context and identified constraints
Decision process
Decision-makers and influencers identified, level of involvement of each
Signals & next step
Interest measured, any objections, next step defined and agreed with the prospect
Rolling deliveryAs soon as a meeting is qualified
Direct meeting requestSlot blocked in both calendars
Full brief by the SDRFrom our CRM — before every meeting

You know the SDR
prospecting
on your behalf.

At Seventic, your SDR is not an anonymous voice in a call centre. They are an experienced sales professional from your industry, based at our Paris office, someone you meet, get to know and can call directly.

This transparency is not a detail — it guarantees quality. An SDR who presents their own results to you every week cannot afford to deliver poor outcomes.

Our SDR approach in detail
Face-to-face onboarding brief

Before launch, the SDR is trained on your offer, sector and target profiles during an in-depth briefing session with your team. They know your product before they pick up the phone.

Direct line — reachable at any time

You have the direct number of the SDR on your campaign. You can call them, ask a question about a prospect, or adjust a message in real time.

Weekly call — presented by the SDR themselves

Every week, your SDR presents results, contacts worked, meetings delivered and field learnings. Not a report sent by email — a real conversation.

Paris-based — available to meet in person

Our SDRs work from our Paris headquarters. You can meet them for an onboarding session, a strategic review, or simply to put a face to the person representing your brand.

B2B phone prospecting,
reinvented.

B2B cold calling has a bad reputation because it is usually poorly executed — generic scripts, junior telemarketers, bought-in lists. That is not what we do.

Our SDRs practise expert phone prospecting: prepared by data, guided by commercial intelligence, conducted by professionals who genuinely understand your sector. The phone is not the only channel — it operates within a coordinated multichannel approach alongside email and LinkedIn.

The phone remains the most effective channel for qualifying a pain point, understanding a decision-making process and securing a meeting with a senior executive — when used properly.

Our client references — 400+ B2B campaigns delivered LinkedIn Social Selling B2B — complementing phone prospecting Lead generation by sector — Tech, Consulting, Industry, Marketing

What our
clients
ask us.

Practical questions about our qualified appointment setting campaigns.

What budget should I expect for a campaign? +
Our campaigns start from €2,000 excl. VAT. The budget varies based on mission intensity, the number of SDRs deployed, markets covered and duration. We provide precise scoping during an initial call.
What is the minimum campaign duration? +
The minimum duration is one month. In practice, first campaigns often run 3 to 6 months — time to build momentum in your market, refine targeting and optimise outreach sequences. Some clients have been working with us for several years.
Can we meet the SDR in charge of our campaign? +
Yes, always. You meet the SDR during the onboarding brief before launch. They attend every weekly call and present results themselves. You have their direct line and can meet them at our Paris office at any time.
Do we receive the file of prospects contacted? +
Yes. At the end of the campaign, you receive the complete database of contacts we prospected on your behalf — with all information collected during the mission. It is a commercial asset that belongs to you.
How quickly do we receive the first meetings? +
After signing, the scoping and SDR onboarding phase takes 5 working days. First field actions begin within 3 weeks. First qualified meetings typically arrive between week 4 and week 6, depending on your market and ICP.
Can you cover European markets? +
Yes. Seventic has native-speaker SDR teams for the main European markets: English, German, Dutch, Italian, Spanish, Portuguese and Czech. Each market is addressed in the right language with the right local commercial culture.
MEETINGS

Your next
meetings
start here.

In 30 minutes, we analyse your market, your targets and your qualification criteria. You leave with a clear picture of what Seventic can generate for your sales pipeline.

Start a campaign Back to lead generation hub

Response within 24 business hours

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