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LinkedIn Social Selling B2B

Your prospects
are on LinkedIn.
So are we.

Seventic prospects on LinkedIn from your executives' and decision-makers' profiles — targeted invitations, personalised message sequences and Sales Navigator Smart Links to identify your most engaged prospects.

100
Invitations / day
~30%
Acceptance rate
15–25%
Message reply rate
From target to meeting
Targeting
Sales Navigator + Seventic database
Personalised invitation
From your profile
~30%
Message sequence
Acceptors + Smart Links
15–25%
Leads passed to SDRs
Respondents + Smart Link visitors

LinkedIn, one more
channel in
your arsenal.

Some prospects respond to a phone call. Others to an email sequence. Others prefer LinkedIn. No single channel reaches 100% of your targets. That is why Seventic integrates LinkedIn into a coherent multichannel approach — to maximise touchpoints and the chances that your message gets heard.

Phone
Qualified appointment setting
B2B Email
Campaigns & sequences
LinkedIn
Social selling & Smart Links

From identified target
to qualified lead.

Every LinkedIn engagement follows a structured programme — targeting, invitation, sequence and follow-up. Nothing is left to chance: every message is personalised, every interest signal is captured and passed on.

Step 01

Profile targeting

Selecting the most relevant contacts via Sales Navigator and our database — function, sector, company size, recent publications, keywords. Both sources are combined depending on the engagement to maximise precision.

Step 02

Personalised invitation

Sending an invitation with an opening message from your LinkedIn profile — between 80 and 100 invitations per day. The message is adapted to the prospect's profile and company context. Average acceptance rate: ~30%.

Step 03

Message sequence

Prospects who accept the invitation receive a LinkedIn message sequence with progressive calls to action. Each message takes a different angle and integrates your digital assets via tracked Smart Links.

Step 04

Targeted SDR follow-up

Seventic SDRs prioritise follow-up with respondents and Smart Link visitors — those who have shown concrete interest. Prospecting focuses on the hottest profiles, not the entire list.

We operate from
your profile.
Not ours.

Seventic operates exclusively from your LinkedIn profile — CEO, CMO, VP Sales or whichever executive is most credible to your target — equipped with a Sales Navigator licence. The prospect receives a message from the real contact — not a fictitious account or an unknown Seventic profile.

This is a deliberate choice of credibility and continuity: the relationship initiated on LinkedIn can naturally continue in a direct conversation. Your sales team takes over with a prospect who already knows you.

Sales Navigator licence required — provided or activated by the client before the engagement starts.
One dedicated profile per engagement — your profile — the CEO, CMO, VP Sales or the most legitimate executive vis-à-vis the target.
Relationship continuity — connections established remain in your network at the end of the engagement.
Sales Navigator
Andrew Morrison
VP Sales · Your company

"Hi [First name], I noticed you're leading operations at [Company] — your recent DACH market expansion aligns closely with what we're supporting at our tech clients. I'd love to exchange 15 minutes about your commercial approach in Europe."

Message sent from your LinkedIn profile · Personalised per prospect · 80–100 / day

Sales Navigator
+ Seventic database.
Both together.

Seventic combines two complementary targeting sources depending on engagements to identify the most relevant LinkedIn profiles to approach.

LinkedIn Sales Navigator

LinkedIn's native filters enable precise targeting on behavioural and contextual criteria impossible to obtain elsewhere — recent activity, engagement signals, publications.

Function, seniority level, industry sector
Keywords in profile or recent publications
Recent job change — strong buying signal
Company growth and active hiring
Company size and geography

Seventic database

Our database of 1.25 million qualified B2B contacts enriches targeting with proprietary data — buying signals, prospecting history, account context — that Sales Navigator does not have.

Proprietary buying signals: tech stack, news, budget
Prospecting history on the account
Complete coordinates and organisational data
Predictive AI scoring on propensity to respond
European coverage: 12M multilingual contacts

What our
clients
ask us.

Practical questions about our LinkedIn B2B engagements.

Do we need a Sales Navigator licence to get started?+
Yes, a Sales Navigator licence is essential — it is linked to your LinkedIn profile from which Seventic operates. It can be subscribed directly by the client before the engagement starts. If you do not yet have one, we can support you through the setup.
Why operate from our LinkedIn profile rather than a Seventic profile?+
Message credibility depends directly on who sends it. A prospect receiving an invitation from your VP Sales or Commercial Director will pay far more attention than to an unknown profile. Additionally, connections established remain in your network at the end of the engagement — it is an asset that belongs to you.
How are the prospects to target selected?+
Targeting is defined together before the start: function, sector, company size, geography and behavioural criteria. Seventic then combines Sales Navigator and its proprietary database to identify the most relevant profiles — crossing LinkedIn signals with its proprietary buying data.
Smart Links assets — who provides them?+
Digital assets (white papers, studies, presentations, videos) are provided by your teams. Seventic handles the Smart Links space creation, tracking and integration of links into message sequences. We also advise on the most effective assets depending on target type and sales cycle stage.
Can LinkedIn replace phone or email in an engagement?+
No — and that is not the objective. LinkedIn is a complementary channel within a multichannel strategy. Some prospects respond better to a call, others to an email, others on LinkedIn. Combining all three maximises touchpoints and overall conversion rates. Seventic manages these three channels in a coordinated way within the same engagement.
LinkedIn

Your LinkedIn
network is
a prospect mine.

Let's talk about your target, your LinkedIn profile and your digital assets. In 30 minutes, we'll propose a B2B LinkedIn approach tailored to your market.

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