Home Lead Generation by Industry Tech & SaaS

Tech & SaaS
lead generation —
SDRs credible in front of
your decision-makers.

Seventic generates qualified leads and books appointments with your decision-makers in B2B Tech since 2004. SaaS publishers, IT services, Cloud, Cybersecurity, Data & AI — our SDRs come from the sector. They know your solutions, your environments, your sales cycles. And they know how to address the right contacts depending on what you sell — CIO, CFO, CHRO or business unit heads.

300+
Tech clients supported
7
Sector expertises
20 years
IT sector expertise
What makes this market different
Over-solicited technical decision-makers
CIO, CTO, CISO, Head of Data — they filter aggressively. A technically credible contact gets through where a generic salesperson fails.
Complex, multi-stakeholder buying cycles
An ERP or cybersecurity project involves CIO, CFO, CISO and sometimes CEO. Mapping influencers is as important as mapping decision-makers.
Fast-moving markets and rapid obsolescence
Generative AI, sovereign Cloud, NIS2 — challenges evolve constantly. Our SDRs follow trends to contextualise every approach.

Tech prospecting.
You can't improvise it.

A CIO who receives a call from a SaaS publisher knows immediately whether their contact genuinely understands enterprise IS constraints. Technical credibility is non-negotiable from the very first minute. Our specialist Tech SDRs have grown up in these markets — they know architectures, security challenges, renewal cycles and the arguments that land with IT decision-makers.

Technical vocabulary mastery — SaaS, on-premise, hybrid cloud, API-first, zero trust, GDPR, NIS2. Our SDRs don't stumble in front of a CISO.
IT buying cycle knowledge — RFPs, OPEX vs CAPEX budgets, licence renewal timelines, project calendars. Our SDRs know when to prospect.
Buying signal approach — CISO hire, announced migration, funding round, NIS2 compliance audit: our SDRs detect the moments when the need is real.
Multi-decision-maker mapping — depending on your offering, we address the CIO, CFO, CISO or CDO. Our SDRs adapt the message to each profile.

7 expertises.
SDRs specialised by domain.

Cybersecurity does not address the same decision-makers as HR SaaS or cloud infrastructure. Our SDRs specialise by domain — they master the specific challenges of each sub-market to open qualified appointments with the right contacts.

SaaS & software publishers

ERP, CRM, HRIS, management tools, business platforms — an ultra-competitive market where differentiation by use case and sector references is decisive. Our SDRs master SaaS messaging and migration cycles from legacy solutions.

Decision-makers addressed CIO, CEO, CFO, Head of Operations, IS Manager, CDO
+48 clients supported

IT services & integrators

Digital service companies, system integrators, IT consulting firms. Prospecting targets CIOs looking for partners who understand their environment and can integrate with their teams. Our SDRs' sector expertise is decisive.

Decision-makers addressed CIO, Head of Infrastructure, IT Projects Manager, CTO, CFO for IT procurement
+42 clients supported

Cloud, Datacenter & infrastructure

Hosting providers, datacenter operators, sovereign cloud players, infrastructure vendors. Sovereignty, compliance and performance challenges that require precise messaging. Our SDRs understand hybrid architectures and sector-specific regulatory constraints.

Decision-makers addressed CIO, Head of Infrastructure, CISO, CTO, CFO for OPEX budgets
+31 clients supported

Cybersecurity

EDR, SIEM, IAM, managed SOC, pen testing, NIS2/ISO 27001 compliance — a fast-growing market driven by regulations and cyberattacks. The CISO is a demanding decision-maker who quickly tests the credibility of their contact. Our SDRs know the frameworks and operational challenges.

Decision-makers addressed CISO, CIO, CTO, Head of Risk, DPO for GDPR-related topics
+22 clients supported

Data & Artificial Intelligence

Data platforms, BI, analytics, generative AI, MLOps — a market in full structuring where companies are looking to industrialise AI use cases. Our SDRs master data governance, data quality and AI ROI challenges to engage CDOs and Data Directors on concrete topics.

Decision-makers addressed CDO, Head of Data, CIO, CTO, Head of Innovation, CFO for strategic projects
+18 clients supported

Networks & telecommunications

Operators, network equipment vendors, unified communications solutions, SD-WAN. Performance, resilience and cost challenges that affect all enterprise accounts. Our SDRs address decision-makers often shared between IT and procurement.

Decision-makers addressed CIO, Head of Telecoms & Networks, Head of Infrastructure, CFO, Head of IT Procurement
+9 clients supported

IT across Europe

Publishers and IT services firms looking to accelerate European expansion — Benelux, DACH, UK, Spain, Italy. Our native speaker SDRs address local markets with the cultural codes and messaging adapted to each territory.

Decision-makers addressed CIO, CTO, IT Director, Head of Security — English, Dutch, German-speaking profiles depending on market
+5 clients supported

All the
decision-makers.

In the Tech sector, the buyer is not always IT. Depending on your solution, the decision-maker can be any department head. Our SDRs address all business functions — with messaging adapted to each contact and each business challenge.

CFO
Solutions addressedFinancial ERP, BI & reporting, consolidation, budgeting, treasury, document management
CHRO
Solutions addressedHRIS, payroll, talent management, LMS & training, digital recruitment, time management
CMO / Head of Marketing
Solutions addressedMarketing automation, CDP, marketing CRM, analytics, personalisation, B2B e-commerce
CIO / CISO / CTO
Solutions addressedInfrastructure, cloud, cybersecurity, integration, data, AI, network, IT services
Head of Industrial / Supply Chain
Solutions addressedMES, WMS, industrial ERP, IoT, predictive maintenance, production management
Head of Procurement
Solutions addressedSRM, P2P, e-procurement, supplier contract management, digital sourcing
Head of Real Estate / Facilities
Solutions addressedIWMS, CAFM, asset management, facility management, ticketing, workplace
Head of Innovation / R&D
Solutions addressedPLM, R&D collaboration tools, applied AI, technology intelligence, innovation project management
They trust us — SaaS publishers · IT services · Cloud · Cybersecurity · Data
Oracle
SAP
Adobe
AWS
Cisco
Dell
Siemens
Equinix
Telehouse
Wallix
HarfangLab
Autodesk
360Learning
Axway
Inetum
Econocom

Tech prospecting.
It runs on precision.

Tech markets have their own codes. A CIO does not respond to the same arguments as a CISO. A SaaS publisher does not sell like an IT services firm. Our specialist SDRs adapt their approach to your domain and your contacts.

Project detection is particularly strategic in the IT sector — buying cycles are long and budgets are decided upstream. Our SDRs identify project signals before the RFP to position you ahead of the pack.

01

Technical brief & positioning

Understanding your offering, positioning, client cases and competitive advantages. In Tech, "why you over a competitor" plays out on precise details.

02

Account targeting & buying signals

Account selection from our 1.25M contact database + Sales Navigator. Signal detection: IT recruitment, transformation projects, regulatory compliance, contract renewals.

03

Multichannel approach — phone, email, LinkedIn

CIOs respond better to calls in the morning. CISOs are more active on LinkedIn. Our SDRs adapt channel and timing to each profile to maximise contact rates.

04

Qualified meetings with full context

Every meeting delivered includes: identified challenge, current technical environment, project signals, estimated budget and defined next step. Your salespeople arrive prepared.

What our
clients
ask us.

Practical questions about our Tech & SaaS engagements.

How do your SDRs approach CIOs who receive dozens of solicitations per week?+
Our SDRs don't pitch an offering — they open a conversation about a concrete problem or opportunity. Preparation is everything: account news, IT hiring signals, regulatory context. A CIO who feels their contact has done their homework listens. A generic pitch, they cut in 10 seconds.
Can you prospect for complex technical offerings with long sales cycles?+
That is precisely our core target in Tech. Our engagements systematically include a project detection component — identifying opportunities at 3, 6 or 9 months, not just immediate needs. The documented pipeline we deliver includes these medium-term projects with technical context, decision circuit and estimated timing.
Do you work with SaaS startups or only established publishers?+
We work with enterprise accounts, mid-market and SMBs alike — provided the offering is structured and targets are identified. For SaaS publishers in growth phase or startups, we engage once positioning is clear and first references exist. We are honest from the first call about the conditions for a successful engagement.
How do you manage prospecting on highly competitive markets like cybersecurity?+
By hyper-targeting accounts and timing. In cybersecurity, buying signals are very specific: NIS2 compliance audit underway, recent incident, CISO recruitment, contract renewal. Our SDRs detect these signals to approach the right accounts at the right moment — with messaging that lands on the CISO's real challenges.
Tech SaaS

Your tech offering
deserves SDRs
who understand it.

Let's talk about your positioning, your targets and your pipeline objectives. In 30 minutes, we'll show you how Seventic opens doors in your Tech market.

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