Home B2B Lead Generation Lead generation by sector

B2B lead generation
by industry sector.

Your market has its own codes, decision-makers and specific challenges. Our SDRs genuinely know them — and turn that expertise into qualified appointments and concrete B2B leads for your sales team.

Our sector-based approach
to B2B prospecting

At Seventic, an SDR prospecting for a cloud publisher knows Azure, AWS and storage architectures. An SDR working for a consulting firm knows transformation challenges and knows how to address CEOs and CFOs. This contextual intelligence changes everything in the conversation — and that is what makes the difference in results.

It is this sector expertise accumulated over 20 years that has allowed us to move naturally from tech into other sectors. When you master the conversation with a CFO around an ERP, you also know how to talk to them about financial advisory or operational performance.

SDRs from your sector — not teleoperators trained in 2 weeks on your offering.
Contextual intelligence — picking up on news, identifying a project, qualifying a contact.
Multi-contact — in most B2B markets, the decision is collective. Our SDRs know how to map and address all decision-makers.
9 months average engagement — the time needed to build a real pipeline, not just a first contact.

4 sectors of expertise
in B2B lead generation

Seventic has supported 500+ companies since 2004. Our teams are organised by sector practices — each SDR deepens their expertise in a specific area to reach the level of mastery that makes the difference in a conversation.

Explore my sector

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Why sector specialisation
is key in B2B prospecting

This is not a marketing formula. Here is what it genuinely changes in a prospecting conversation.

Tech & SaaS — Cloud

The SDR who knows Azure

When your prospect mentions they are mid-migration to Azure Stack, our SDR does not ask what that is. They follow up: "are you running hybrid or full cloud?" — and positions your offering in that precise context. The conversation flows naturally, not awkwardly.

Consulting — Interim management

The SDR who speaks to CHROs

A CHRO does not speak the same language as a CTO. Our specialist SDRs know how to address restructuring, HR transformation and management succession challenges without sounding like a commercial script — because they genuinely understand the challenges.

Tech & SaaS — ERP & Finance

The SDR who talks finance with a CFO

An ERP publisher often targets the CFO — accounting and finance is the backbone of an ERP. Our SDRs master the challenges of month-end close, consolidation and regulatory reporting. The CFO feels they are speaking to someone who understands their business.

Cross-sector
Public
procurement.

Many of our clients address public sector markets — through framework agreements or direct tenders with local authorities and government bodies. Seventic understands the specific dynamics of prospecting in this context: public sector CIOs, procurement directors, elected officials, public purchasing procedures and budget calendars. We run targeted campaigns to maximise project detection on your referenced offerings.

Local authorities Government departments Framework agreements Public bodies NHS & Health
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Frequently asked questions
about sector-based B2B lead generation

Questions about our sector approach.

What if our sector is not in your 4 areas?

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With 500+ clients supported over 20 years, we have very likely already worked on your market — even if it does not appear in our 4 main sectors. Our Tech & SaaS expertise covers a very broad range of offerings addressing varied business functions (CFO, CHRO, CMO...). Contact us and we will tell you honestly whether we have the right expertise for your context.

How do you guarantee your SDRs genuinely know our sector?

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Our SDRs are recruited with 5 to 15 years of operational experience in their clients' sectors. They are not trained in 2 weeks on your offering — they come from the market. During the engagement brief, we ask you to evaluate the quality of the first calls yourself. If the level is not right, we adjust before deployment.

Can we address multiple different contacts on the same engagement?

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Yes — and it is often necessary. In most B2B cycles, the decision is collective. For an ERP, we simultaneously address the CFO, CTO and CEO depending on company size. We define the decision-making map together at the start of the engagement and adapt the messaging to each contact profile.

What is the typical duration of a sector engagement?

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Average engagement duration is 9 months. That is the time needed to build a solid pipeline, get through the first weeks of learning and adjustment, and reach cruising speed on qualified appointment setting. Short engagements (under 3 months) do not allow this level of performance to be reached.
Sector

Trust your B2B prospecting
to SDRs who specialise in your sector

In 30 minutes, we analyse your market, your targets and your criteria. You leave with a clear picture of what our sector-specialist SDRs can generate for you.

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