Generate B2B Leads
in the United States

The United States,
where European expansion is decided.

The US market is often pictured as a distant frontier, reserved for large corporations. The figures say otherwise. French companies alone employ 782,000 Americans across all fifty states, which makes France the 5th largest foreign employer in the United States and among the top three in 22 states. The stock of French direct investment reaches USD 369 billion, more than half of it in manufacturing.

Trade in goods and services between the two countries hit an all-time high in 2025. European presence there is primarily industrial: chemicals and pharmaceuticals alone account for USD 106.8 billion of investment, ahead of agrifood and computer and electronic products. This is not an exotic market — it is where European expansion strategies are validated or abandoned.

One piece of context worth building into your planning: since 2025, roughly 82% of French exports to the United States face 10% tariffs, with cars at 25%. For a software or services business, the direct impact is nil. For a goods exporter, it changes the pricing equation and should be settled before any outbound programme starts.

The real difficulty lies elsewhere, and most European teams underestimate it. The United States has no GDPR equivalent, and B2B calls are largely exempt from the federal opt-out registry. But the TCPA and the patchwork of state laws create a risk of a very different nature from the European one — class-action exposure, not administrative fines.

Where your American
prospects are concentrated.

Treating "the United States" as a single market is the first mistake. The country is a set of regional economies with distinct dynamics and distinct regulations. European investment patterns draw a useful map: California, Texas and New York State concentrate most of the jobs created by European companies. For a tech or SaaS business, Silicon Valley remains the focal point — though rarely the most accessible for a first campaign.

Our lead generation
services for the US market.

A complete approach to generate leads and qualified meetings across the United States, deployed according to your goals, your sales cycle and the states you target.

Prospecting the US
is first a compliance question.

This is the reversal that unsettles European teams: in the United States there are fewer rules up front but a far heavier financial risk. No GDPR, no general prior-consent requirement, and B2B calls are largely exempt from the federal opt-out registry. In exchange, the TCPA exposes you to USD 500 per call — USD 1,500 for willful violations — and above all to class actions: a single miscalibrated campaign across a few thousand numbers can generate seven-figure exposure overnight.

Three points carry most of that risk. Mobile numbers first: courts increasingly treat those listed on the registry as residential, even when used professionally — the B2B exemption does not automatically protect you. State laws next: Florida, Oklahoma, Maryland and Washington have adopted TCPA-inspired regimes, frequently without a B2B exemption. Calling hours finally: outreach is limited to 8am-9pm in the prospect's own time zone, which demands real planning from Europe.

This is precisely where an agency earns its place on this market. Our US campaigns rely on English-speaking SDRs, state-level segmentation that builds in local constraints, and a process that distinguishes landlines from mobile numbers before the first dial. For a lead generation agency, prospecting the United States is not harder than elsewhere — it is simply a market where compliance is designed in from the start, not retrofitted afterwards.

Our lead generation
methodology.

The same rigour as on our European markets, adapted to American realities — time zones, state laws and the TCPA framework. Here is how we structure a campaign to generate qualified leads in the United States.

A concrete example. For a European SaaS vendor targeting mid-market IT departments, we build a list centred on three states rather than a national sweep. On tech specifically, we systematically distinguish Silicon Valley — heavily solicited, and therefore demanding on the relevance of a first touch — from the Austin or Denver ecosystems, which are more accessible for an equivalent offering. Numbers are typed by line before any dial, slots respect local time zones, and meetings obtained are booked directly in the sales calendar with a full briefing.

Dedicated teams
for your B2B lead generation.

Behind each US campaign, specialised teams combining professional English, command of the regulatory framework and multichannel execution.

Beyond the United States,
an international footprint.

The United States complements a primarily European footprint served by native-speaking SDRs. One agency, a single point of contact, and unified coordination across all your markets.

Lead generation in the US:
your questions.

Our lead generation
resources.