Generate B2B Leads
in Spain
We help B2B companies generate qualified leads in the Spanish market and structure their expansion — with native Spanish-speaking SDRs, a proprietary database of over 1.25 million contacts, and multichannel campaigns built for the codes of Spanish business.
Book a meeting All our marketsThe Spanish market,
a major B2B opportunity.
Spain is one of Europe's most dynamic markets for a B2B company. With a GDP of around EUR 1,590 billion in 2024, it is the 4th largest economy in the Eurozone and the 14th worldwide. Above all, Spain grew by +3.2% in 2024 — by far the strongest performance among the large Eurozone economies (well ahead of Germany, France and Italy). An expanding market, driven by consumption, tourism, renewable energy and a booming tech ecosystem.
Spain is also a gateway to two worlds. It is a natural entry point to Southern Europe, and its language opens the door to Latin America — Spanish is one of the most widely spoken languages in the world, making the country a strategic bridge for companies with global ambitions. It has become a prime nearshoring destination, with global groups opening R&D and development centres in Madrid, Barcelona and Málaga.
Spain has the distinctive feature of being a multi-hub economy. Madrid concentrates finance and headquarters (IBEX 35: Santander, BBVA, Telefónica, Iberdrola), Barcelona is the 2nd European city for international founders, while Valencia, Málaga and Bilbao are rising fast — in logistics, tech and industry respectively. For a company looking to generate qualified leads, it is a pool of decision-makers spread across several economic centres.
Prospecting this market does require knowing its rules. Since June 2023, Spain has tightened telemarketing regulation: this is precisely where an agency that masters both B2B lead generation and Spanish specifics makes the difference between a merely translated campaign and a genuine, compliant go-to-market motion.
Where your Spanish
prospects are concentrated.
Unlike highly centralised countries, Spain spreads its activity across several major hubs. Knowing these hubs means targeting the right decision-makers in the right place — the starting point of every campaign we run.
Madrid
The capital and the country's financial heart: headquarters of the major groups (IBEX 35 — Santander, BBVA, Telefónica, Iberdrola), B2B SaaS, fintech and deeptech.
Barcelona
The 2nd European city for international founders: startups, design and product, industry, and the Mobile World Congress. A multilingual, export-oriented ecosystem.
Valencia
One of the major Mediterranean ports: logistics, agrifood and automotive, with a fast-growing tech ecosystem.
Málaga
The rising tech hub: development centres for global groups, semiconductors and digital services — the "Málaga Valley".
Bilbao · Basque Country
The industrial and energy heartland: advanced manufacturing, energy and innovation, all the way to quantum technologies.
& beyond
Madrid, Barcelona, Valencia, Málaga, Bilbao and Seville: as many pools of decision-makers to target, on a market far less concentrated than the European average.
Our lead generation
services for the Spanish market.
A complete approach to generate leads and qualified meetings in the Spanish market, deployed according to your expansion goals and your sales cycle.
Appointment setting
Sales meetings booked directly in your team's calendar, with precise ICP targeting of Spanish decision-makers.
B2B project detection
Early identification of Spanish companies with a live project and a budget — at the right moment in their buying cycle.
Multichannel lead generation
Phone, email and LinkedIn combined to generate a steady flow of qualified leads in your target market in Spain.
B2B email campaigns
Email sequences in Spanish, written to local codes, to open conversations with your Spanish prospects.
LinkedIn social selling
Activating LinkedIn to engage Spanish decision-makers, where a large share of B2B first contacts happens.
B2B database
Qualified, scored Spanish contacts from our proprietary database — never resold, enriched for your campaigns.
Prospecting Spain
with native Spanish-speaking SDRs.
In Spain, language is not an option: it is the entry ticket. Unlike Northern Europe, English is far less widespread in Spanish business, and the local sales culture places relationship and trust at its centre. Reaching out to a Spanish decision-maker in their own language is not a nice-to-have — it is essential to be taken seriously.
That is why our Spanish campaigns are run by native Spanish-speaking SDRs, recruited and trained in-house — no outsourcing, no machine translation. Each rep knows the outreach conventions, the rhythm and codes of Spanish business, and how to build the relationship before selling. It changes everything in the quality of international prospecting: you move from a message that "sounds foreign" to a real peer-to-peer conversation. And because Spanish also opens the door to Latin America, this expertise scales well beyond Spain.
On top of language mastery comes market knowledge: high-growth sectors (tech, tourism, renewable energy, industry, financial services), a decision-maker landscape spread across several regions, and an understanding of local telemarketing rules. For a lead generation agency, it is this combination — qualified Spanish data, native SDRs and a proven method — that turns an expansion ambition into a concrete sales pipeline.
Our lead generation
methodology.
The same rigour as on any home market, adapted to Spanish specifics. Here is how we structure a campaign to generate qualified leads in Spain.
Spanish ICP scoping
Precise definition of your Spanish target: sector, size, decision-making roles, areas (Madrid, Barcelona, Valencia, Málaga…), buying signals.
Data & AI scoring
Selection and enrichment of Spanish contacts in our proprietary database, prioritised by scoring to focus effort on high-potential accounts.
Native Spanish activation
Multichannel prospecting (phone, email, LinkedIn) run by native SDRs, in the language and codes of the market — and compliant with local telemarketing rules.
Meetings & reporting
Qualified meetings handed over with full context, and consolidated reporting to steer your Spanish expansion.
A concrete example. For a SaaS vendor targeting the IT departments of Spanish mid-market companies, we build a list of focused accounts around Madrid and Barcelona, then our Spanish-speaking SDRs open the conversation by phone and LinkedIn with a pitch calibrated to local priorities. The meetings obtained are booked directly in the sales team's calendar, with a briefing that lets the closer arrive prepared — including on the legal framework for telemarketing in Spain.
Dedicated teams
for your B2B lead generation.
Behind each Spanish campaign, specialised teams that combine local market knowledge, data and multichannel execution.
Spanish SDRs & Account Leads
Experienced native Spanish-speaking SDRs (5 to 15 years), led by a single Account Lead who orchestrates your Spanish campaign end to end.
Growth & Data
Targeting, enrichment and scoring of Spanish data to reach the right accounts at the right time, and measure every stage of the funnel.
Sequence experts
Design of multichannel sequences in Spanish — hooks, follow-ups, cadence — calibrated to the codes and rhythm of the Spanish market.
Beyond Spain,
present across Europe.
Spain is one of the European markets Seventic covers with native-speaking SDRs. One agency, a single point of contact, and coverage that gradually extends to new countries.
Lead generation in Spain:
your questions.
How do you generate B2B leads in Spain?
Do you need to speak Spanish to prospect the Spanish market?
Is B2B cold calling allowed in Spain?
Why outsource your sales prospecting in Spain?
How long does it take to launch a campaign in Spain?
Which sectors do you work with in Spain?
Do you prospect Spain remotely or on site?
Is Spain a good market to expand into?
Our lead generation
resources.
How to choose your lead
generation agency in Spain?
What is a lead generation agency for the Spanish market?
It is an agency that helps companies identify and engage B2B prospects in Spain, adapting to the specifics of the local market. It designs bespoke campaigns to capture qualified leads, book meetings and accelerate expansion — drawing on a database of Spanish contacts, native Spanish-speaking SDRs and a multichannel method. You focus on closing; the agency fuels your pipeline.
Native SDRs or plain translation: why does it matter?
It is the number-one criterion, even more so in Spain where English is not widespread in business. A word-for-word translated campaign betrays its origin and hits a ceiling. Native Spanish speakers use the right register, build the relationship and handle objections in the language. Always check who actually prospects: native Spanish-speaking reps, or a foreign-language team translating its scripts.
Does the agency know the Spanish telemarketing rules?
This is not to be overlooked. Since June 2023, Spain regulates telemarketing: prospecting companies remains allowed on legitimate-interest grounds, but with precise rules (identification, right to object, Robinson List, GDPR, fixed numbers required since 2025). A good agency builds this framework into its processes rather than duplicating a domestic campaign without adaptation.
Is the Spanish database proprietary and qualified?
Campaign performance depends directly on data quality. Favour an agency with a proprietary database — never resold, enriched and scored — over a generic purchased file. At Seventic, Spanish data is selected and qualified upstream of every campaign.
Is the approach multichannel?
In the Spanish market, combining phone, email and LinkedIn markedly increases the chances of reaching a decision-maker. A single-channel agency limits your reach. Make sure the channels are orchestrated coherently, with a cadence and messages adapted to the local rhythm.
How are results measured?
Demand clear indicators: number of qualified meetings, conversion rate, quality of the accounts reached. The right benchmark is not contact volume, but the pipeline actually generated. Regular, readable reporting is essential to steer your expansion investment.
Do you need an agency based in Spain?
Not necessarily. Modern B2B prospecting is run remotely; what matters is language, codes and data, not an address in Madrid. An agency run from Paris, with native Spanish-speaking SDRs and a single point of contact, offers the same effectiveness while simplifying coordination.
Which sectors does an agency like Seventic work with?
We support B2B companies across all the major sectors of the Spanish market:
- Software & SaaS: CRM, ERP, Business Intelligence, Marketing Automation, AI…
- Energy & renewables: solar, wind, energy efficiency, cleantech…
- Consulting & Strategy: management, transformation, HR, change management…
- Cybersecurity & telecoms: security, infrastructure, hosting, networks…
- Industry & Manufacturing: equipment, automotive, robotics, healthcare…
- Tourism & services: hospitality, logistics, real estate, training…
- Marketing & Communication: agencies, digital marketing, events…
- Cloud & Technologies: cloud computing, storage, data, integration…
Let's grow your business
in Spain.
Let's talk about your expansion goals. First meeting with no commitment.
Book a meeting