Home Lead Generation by Industry Marketing & Communications

Lead Generation Marketing & Communications B2B —
grow your client portfolio

Seventic generates qualified leads and books appointments with decision-makers in B2B Marketing & Communications since 2004. Agencies, media buyers, events and communications players — our SDRs know your sector, your contacts and how to address CEOs, CMOs, Heads of Communications or Commercial Directors depending on your offering.

80+
Clients supported
3
Niches covered
9 months
Average engagement
Breakdown of our activity
Marketing & Communications
28
Commerce & Distribution
13
Media & Publishing
2
Seventic supports Publicis, Dentsu, HOPSCOTCH, DDB, BBDO and numerous independent agencies on their B2B business development engagements.

B2B prospecting in the Marketing
& Communications sector

A CMO receives dozens of solicitations per week from marketing providers. What makes the difference is not the channel — it is the quality of the message and the understanding of their challenges. Our SDRs don't sell — they engage a peer-to-peer conversation about performance, acquisition or brand awareness challenges.

Marketing challenge mastery — acquisition performance, brand equity, campaign ROI, digital transformation of communications.
Tools and platform knowledge — our SDRs know the MarTech landscape, media buying platforms and automation tools.
Multi-decision-maker addressing — CMO, CDO, Head of Sales, Head of E-commerce depending on the nature of the offering.
Market signal detection — agency switch, media pitch, product launch: our SDRs detect the moments when the need is strongest.

3 niches covered:
marketing agencies, communications, press relations

An advertising agency does not address the same decision-makers as an e-commerce platform or a B2B media company. Our SDRs know these differences and adapt their approach accordingly.

Agencies & communications

Communications agencies, advertising, public relations, B2B events. Our SDRs know how to speak creativity, campaign ROI and creative differentiation with demanding marketing directors who are used to being solicited.

Decision-makers addressedCMO, Head of Communications, Head of Marketing, CEO, Head of PR
+28 clients supported

Commerce & E-commerce

Solutions for retail, e-commerce and B2B distribution. Omnichannel, digital performance and customer experience challenges requiring a business-results-oriented message — conversion, basket size, NPS.

Decision-makers addressedHead of E-commerce, Head of Acquisition, CDO, Head of Digital, CFO
+13 clients supported

Digital marketing & MarTech

Marketing automation platforms, analytics solutions, personalisation tools, adtech. A market where knowledge of prospects' MarTech stack is a genuine competitive advantage for our SDRs.

Decision-makers addressedCMO, CDO, Head of Digital Marketing, Head of CRM, CIO
Included in our 80+ clients

B2B media & publishers

Professional media, B2B content publishers, matchmaking platforms. Varied business models (subscription, advertising, events) requiring a message adapted to each buyer persona.

Decision-makers addressedHead of Sales, CEO, Head of Partnerships, Head of Marketing
+2 clients supported
Explore our Marketing expertise

No commitment · Response within 24h

They trust us — Agencies · Communications · E-commerce · Media
Publicis
Dentsu
HOPSCOTCH
DDB
BBDO
Dékuple
Ykone
Pernod Ricard
Jacobs Douwe Egberts
MyAdbox

The Marketing & Communications
decision-makers we target

In marketing and communications, the right decision-maker depends entirely on what you sell and who you address it to.

CMO

The central decision-maker for any offering related to marketing strategy, brand awareness or brand performance. Highly sought-after, sensitive to creativity and ROI simultaneously.

Priority for: creative agencies, marketing strategy consulting

CDO / Head of Digital

Key decision-maker for MarTech, analytics and digital transformation solutions. Very data and measurable-performance oriented.

Priority for: digital platforms, analytics, automation

Head of E-commerce

Operational decision-maker in retail and e-commerce. Short-term results focused — conversion, acquisition, basket size, acquisition cost reduction.

Priority for: e-commerce solutions, traffic acquisition, CRO

Head of Communications

Responsible for company image and reputation. Key contact for PR agencies, media monitoring solutions and content management tools.

Priority for: PR agencies, media, monitoring, brand content
Generate Marketing leads

Frequently asked questions
about Marketing & Communications B2B lead generation

Practical questions about our Marketing & Communications engagements.

How do you approach prospects who are themselves marketing experts?

+
That is precisely the difficulty of this market. A CMO instantly sees whether their contact genuinely understands marketing challenges or is reciting a script. Our specialist SDRs master the vocabulary, tools and challenges of the sector — enabling a natural and credible conversation. We start from the prospect's business challenges, not from presenting our offering.

Can you generate leads for an agency targeting large accounts?

+
Yes, that is our core business in this sector. Publicis, Dentsu and other large groups trust us to prospect strategic accounts. The key is the quality of the upfront brief: understanding your positioning, your references and your differentiation arguments against other agencies.

Do you work with independent agencies or only large groups?

+
We work with both. For independent agencies, the condition is having a clear and distinctive positioning — sector expertise, a recognisable creative approach, solid references. Size is not the determining criterion, clarity of positioning is.
Marketing

Generate qualified leads
for your Marketing agency with Seventic

In 30 minutes, we analyse your positioning, your targets and your qualification criteria. You leave with a clear picture of what our Marketing-specialist SDRs can generate for your pipeline.

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