AI Leads —
Artificial Intelligence
B2B lead generation.

Seventic generates qualified Artificial Intelligence leads and books appointments with your B2B decision-makers. AI solution publishers, Data Science, Machine Learning and automation players — our SDRs know your market and address the right contacts depending on your offering.

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10+
AI players supported
SMB
to enterprise
20 years
B2B IT expertise
What our SDRs understand
Generative AI & AI agents
Copilot, WatsonX, GPT — use cases are multiplying. Our SDRs distinguish mature projects from dead-end explorations and qualify real opportunities.
Every publisher now integrates AI
SAP, Oracle, Salesforce, Microsoft — AI is now embedded in every solution. Our SDRs understand these offerings to engage the right contacts.
Decision-makers across all functions
AI addresses the CDO, CIO, business head, CHRO, CFO — depending on the use case. Our SDRs adapt their entry point to your offering.
.01 — The AI market today

AI is no longer
an IT topic.
It's a business topic.

We used to talk about process digitalisation. Today, every company — regardless of size — is asking how AI can transform its operations. This shift creates a considerable market, but also a lot of noise.

The key to generating qualified AI leads: identify companies that have a real project, a real decision-maker and a real budget — not those exploring the topic without concrete intent. That is exactly the qualification work our SDRs do.

Generative AI & LLMs
Copilot, ChatGPT Enterprise, WatsonX — content production automation, employee assistance, document synthesis.
AI agents & automation
Autonomous agents on business processes — customer service, supply chain, finance, HR. Reduction of low-value tasks.
AI governance & responsible AI
EU AI Act compliance, model explainability, bias detection, auditability. A fast-growing market driven by European regulation.
Analytical & predictive AI
Predictive maintenance, anomaly detection, demand forecasting, customer scoring. AI embedded in operational processes.
MLOps & AI infrastructure
Deployment and monitoring of models in production, ML pipelines, AI model lifecycle management at scale.

The Agentathon: a unique AI lead generation format.

Seventic has co-organised Agentathons — events where business and IT teams prototype AI agents on their own use cases in a few hours. A format used to position Microsoft Copilot with qualified decision-makers.

This format creates strong engagement: participants leave with a tangible value demonstration on their own environment. AI lead generation does not necessarily go through a phone call.

01
Identification & invitation of target decision-makers
Selection of relevant profiles from our contact database — CIOs, CDOs, business unit heads — and multichannel invitation campaign.
02
Prototyping day with mixed teams
Intensive workshop format: teams define a business use case and build a functional AI agent in a few hours.
03
Qualified leads identified during the event
Every participant who worked on a concrete use case is a qualified potential lead. Post-event follow-up is structured and immediate.
.02 — Our approach

Qualify real
AI projects.
Not the noise.

The AI market generates a lot of discussion, exploration and announcements. Our SDRs learn to quickly distinguish a real AI project from a conversation that leads nowhere. The qualification triptych: an identified decision-maker, a concrete business use case, a defined ROI criterion.

Our value in this market: the ability to understand the business challenges behind each AI use case — reduce costs, improve quality, accelerate a process. Our SDRs speak the language of the business decision-maker, not just the CIO's language.

01

Brief & use case mapping

Understanding your AI offering, your client cases and your priority ICPs. Identifying the sectors where your solutions have already proven their value.

02

AI signal detection

CDO/Chief AI Officer recruitments, transformation project announcements, fundraising, announced AI budgets, EU AI Act initiatives. Our SDRs detect companies in motion.

03

Multichannel prospecting — business angle

Phone, email, LinkedIn. Messaging adapted to each profile: ROI and process for the business head, architecture and security for the CIO, governance for the CDO.

04

Qualified AI leads and meetings

Every lead delivered includes: identified use case, driving department, AI maturity level, decision-makers involved, project horizon. Zero AI-washing leads.

.03 — References

The AI players
we know inside out.

Seventic has run prospecting campaigns for AI players of all sizes — major publishers, integrators and startups. Our SDRs know the messaging and sales cycles of each type of offering.

IBM WatsonX
  • WatsonX.ai — generative AI studio and foundation models
  • WatsonX.data — open data platform for AI
  • WatsonX.governance — governance, EU AI Act compliance, explainability
  • Missions with Inetum, CBTW and other integrator partners
Direct client + partners
Microsoft Copilot
  • Microsoft 365 Copilot — AI embedded in Teams, Word, Excel, Outlook
  • Copilot Studio — creation of custom business AI agents
  • Azure OpenAI Service — GPT and DALL-E for enterprise
  • Agentathon format co-organised for field positioning
Via partners & Agentathon
OpenAI & Anthropic integrators
  • Integrators and application developers on GPT-4 / GPT-4o
  • Anthropic Claude partners for enterprise applications
  • Make — workflow automation with AI
Via integrator partners
Referenced AI startups
  • Alivia — AI applied to healthcare and medical processes
  • Datavaloris — data valorisation and exploitation through AI
  • InstaDeep — AI applied to biology and industry — acquired by BioNTech for £687M
Direct clients
AI integrated into business solutions
  • All major publishers now integrate AI — SAP, Oracle, Salesforce, ServiceNow
  • Our SDRs understand these integrated offerings to leverage AI as a commercial argument in your prospecting
Cross-cutting across all our markets
.04 — FAQ

What we
get
asked.

Practical questions about our AI lead generation engagements.

How do you tell a real AI project from a communications project?+
A real AI project is driven by a decision-maker with a budget, an identified business use case and a measurable success criterion. Our SDRs qualify precisely on this triptych: who decides, what problem we solve, how ROI is measured. This filters out communications projects and generates AI leads that are genuinely actionable for your sales teams.
Which decision-makers do you prospect for AI projects?+
AI addresses every business function. Our SDRs address the CDO and Head of Innovation for strategic AI projects, the CIO and CTO for infrastructure and integration projects, and business unit heads for process automation projects specific to their department. Each profile receives messaging tailored to their challenges.
Do you work for AI publishers or also for integrators?+
Both and more. Seventic has run engagements for publishers like IBM WatsonX, for integrators like Inetum and CBTW, for AI startups like Alivia, Datavaloris and InstaDeep, and for integrators of OpenAI, Anthropic and Make platforms. Each type of player has its own prospecting challenges — our SDRs adapt their approach.
What is an Agentathon and how does it generate AI leads?+
An Agentathon is an event where business and IT teams prototype AI agents on their concrete use cases in a few hours. This format creates strong engagement — participants leave with a tangible value demonstration on their own environment. Seventic has co-organised this type of event to position Microsoft Copilot with qualified decision-makers.
Is the AI market accessible to SMBs?+
Yes. Generative AI has considerably lowered the entry barrier — an SMB can now deploy an AI agent on a business process in a few weeks. Today, every company — regardless of size — is asking how AI can improve their processes, reduce costs and improve quality. Our SDRs adapt their approach based on the AI maturity and size of the target.
Go further
B2B event participant recruitment — Agentathons, webinars, events→ Qualified B2B appointment setting — our flagship service for AI players→ Data Management Leads — the foundation of every AI project→ Cloud Leads — the infrastructure hosting your AI models→
Other Tech & SaaS solutions
ERP→ BI & Analytics→ Cloud→ Data→ Storage→
Artificial Intelligence
.05 — Launch an engagement

Your AI leads
are waiting
now.

Let's talk about your AI offering, your targets and your priority use cases. In 30 minutes, we'll show you how Seventic generates qualified AI leads — without the AI-washing.

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