BI & Analytics Leads —
Business Intelligence.
Seventic generates qualified Business Intelligence leads and books appointments with your B2B decision-makers. BI & Analytics solution publishers, data visualisation and reporting players — our SDRs know your solutions and address CIOs, CDOs, Business Unit Heads and Marketing Directors depending on your offering.
Business Intelligence:
what you need to know
Business Intelligence (BI) refers to all the tools, processes and methods that enable a company to collect, transform and present data in the form of reports, dashboards and decision-support analyses.
Its purpose: give decision-makers — at all levels — a reliable, actionable view of their business to drive decisions based on data, not intuitions.
The BI scope has expanded considerably over the past decade. It is no longer just about financial reporting. BI now touches every department — from the operations manager tracking KPIs to the CDO steering group data strategy.
Business Intelligence:
a multi-stakeholder market
For a long time, Business Intelligence was the domain of senior management and finance. That is no longer true. Today, every department has its own analytics needs — and its own decision-makers.
This is what makes BI prospecting complex and what makes our SDRs valuable: knowing how to adapt the message to the contact, their department and their specific challenges. A CFO and a marketing director don't speak the same language — even when talking about the same tool.
Understand the BI business need
before prospecting
A BI project rarely comes from a global IT strategy. It comes from a specific business pain — reports that take too long, contradictory data between departments, management flying blind. Our SDRs learn to identify these pains before talking solutions.
Our difference in this market: the ability to put forward the integrator's sector expertise and make the solution's differentiation clear against well-established competitors. This positioning work, our SDRs do before the first call.
Solution brief & business positioning
Understanding your offering, your client cases by department and your competitive advantages against Power BI, Tableau or Qlik. In BI, "why you" comes down to business knowledge as much as technical capability.
Targeting by department and buying signals
Account selection based on your ICP. Signal detection: CDO or CFO recruitment, ongoing digital transformation, ERP migration generating reporting needs, growth requiring better visibility.
Multichannel approach — messaging adapted per profile
A CFO and a CDO are not prospected in the same way. Our SDRs adapt the channel, timing and messaging — ROI angle for finance, architecture angle for data, autonomy angle for business users.
Qualified meetings with full context
Every meeting delivered includes: department driving the project, identified challenge, current solution, envisaged scope and decision-makers involved. Your consultants arrive prepared.
No commitment · Response within 24h
BI & Analytics: three decision-maker profiles,
three prospecting approaches
Depending on whether your solution targets the CFO, CDO or a business unit head, the arguments, channels and timing differ. Our SDRs master all three entry points.
Finance
- Consolidated financial reporting across multi-entity groups
- Accelerated close — reducing monthly timelines
- Planning & budgeting — scenarios, forecasts
- Profitability analysis by product, customer, region
- OLAP cubes for multidimensional analysis
- Compliance & audit — financial data traceability
Data & IS
- Data warehouse & data lake — architecture and migration
- Data governance — policies, roles, processes
- Data catalogue — inventory and documentation
- Data quality — deduplication, enrichment
- Security & GDPR compliance, access management
- Advanced analytics — embedded AI, predictive models
Business units
- Marketing analytics — attribution, campaign performance
- People analytics — HR, absenteeism, workforce planning
- Operational KPIs — production, quality, supply chain
- Self-service BI — business team autonomy
- Real-time dashboards adapted to frontline teams
- Automated alerts & monitoring
The BI solutions
we know inside out
Seventic has supported BI publishers and integrators on lead generation engagements. Our SDRs know the messaging, use cases and sales cycles of each solution.
Microsoft Power BI
- Self-service BI — dashboards accessible to business users without technical skills
- Microsoft 365 integration — Teams, Excel, Azure synergy
- Power BI Premium — enterprise deployments, dedicated capacities
Tableau Software
- Advanced data visualisation — interactive data exploration
- Tableau Server & Cloud — on-premise and SaaS deployments
- Tableau Prep — data preparation and cleaning
Qlik
- Qlik Sense — associative analytics, free data exploration
- QlikView — guided reporting for enterprise accounts
- Qlik Cloud — SaaS and hybrid deployments
IBM Cognos Analytics
- Enterprise reporting — complex reports, financial planning
- Cognos with AI — automatic insights, natural language
- Enterprise accounts — complex multi-source environments
Frequently asked questions
about BI & Analytics lead generation
Practical questions about our BI & Analytics engagements.
What is Business Intelligence?
Which decision-makers do you prospect for BI projects?
Do you work for BI publishers or also for integrators?
Is a BI project necessarily linked to an ERP project?
What is the difference between prospecting BI for SMBs vs enterprise?
Generate qualified BI & Analytics leads
with Seventic
In 30 minutes, we analyse your BI solution, your targets and your criteria. You leave with a clear picture of what Seventic can generate for your pipeline — regardless of whether the prospect targets Finance, IS or a business unit.
