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Storage Leads —
project detection
and qualified meetings.

Array migration, infrastructure renewal, move to hyperconvergence, backup & DR/BCP — storage projects are constant in mid-market and enterprise accounts. Seventic detects these projects, identifies decision-makers and generates qualified leads for your sales teams.

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6+
Manufacturers referenced
Mid-market
to enterprise
20 years
B2B IT expertise
What our SDRs understand
SAN, NAS, object storage, HCI
Our SDRs master storage architectures — from traditional arrays to hyperconvergence and hybrid cloud storage. They speak the right language with infrastructure heads.
Backup, DR/BCP and business continuity
Cyberattacks, regulatory requirements, audits — backup and DR are high-stakes topics. Our SDRs address these projects with the right angle for each contact.
Virtualisation and hyperconvergence
VMware, Nutanix — virtualisation is inseparable from modern storage. Our SDRs understand the consolidation and infrastructure simplification challenges.
.01 — Definition

Enterprise storage:
what you need to know.

Enterprise storage refers to all the solutions that enable an organisation to retain, protect and access its data. It is the invisible foundation of any information system — without reliable storage, there is no application, no BI, no AI.

The storage market is in permanent transformation: data volume explosion, cloud migration, hyperconvergence, regulatory archiving requirements. These evolutions create constant projects in mid-market and enterprise accounts — and therefore permanent lead opportunities for market players.

Technical scope covered
SAN (Storage Area Network) — high-performance block storage for databases and critical applications
NAS (Network Attached Storage) — file sharing, collaboration, secondary storage
Object storage — large-scale unstructured data, S3-compatible, cloud archiving
Hyperconvergence (HCI) — converged compute + storage + network on standard servers
Backup & data protection — data protection, retention policies, deduplication
DR / BCP — disaster recovery and business continuity, replication, automatic failover
Archiving — long-term retention, regulatory compliance, cold data
Virtualisation & hybrid storage — VMware datastores, cloud tiering, automatic tiering

When a company launches a storage project.

Storage projects don't happen spontaneously — they are usually linked to a specific event. Our SDRs learn to detect these signals to approach the right accounts before the RFP is published.

Our approach: understand each account's context to open the conversation on the right topic — not sell an array, but solve a problem.

End of warranty or support on current arrays — manufacturers push towards renewal. This is the most predictable and most exploitable commercial window.
Capacity saturation — rapidly growing data volumes, storage spaces at 80%+ capacity. Signal visible in job postings and growth announcements.
Cloud migration — a Move to Cloud project often requires on-premise storage modernisation and the implementation of a hybrid storage strategy.
Cyberattack or security incident — companies hit by ransomware reinvest massively in immutable backup and DR/BCP. A tense sector context is enough to reopen the topic.
Virtualisation or hyperconvergence project — VMware migration, Nutanix adoption, datacenter consolidation. These projects systematically include a storage component.
Regulatory archiving requirements — GDPR, financial sector, healthcare, industry — compliance imposes retention and archiving policies that trigger projects.
.02 — Our approach

Detect,
qualify,
deliver.

In storage, the key is understanding which type of project is in progress — renewal, extension, migration, backup or DR/BCP. Each project type has its own decision-makers, arguments and buying cycle.

Our difference: our SDRs master the technical vocabulary of storage. They don't confuse a NAS and a SAN, they know what a VMware datastore is, they understand RPO and RTO challenges. This level of credibility opens doors that generic approaches close.

01

Solution brief & targeting

Understanding your offering, your positioning (manufacturer, integrator, software publisher) and your priority targets. Defining the buying signals specific to your solution.

02

Storage project detection

Identifying accounts with renewal, migration or backup project signals. Cross-referencing with our 1.25M contact database to target the right decision-makers.

03

Multichannel prospecting — technical messaging

Phone, email, LinkedIn. Our SDRs adapt the message to the contact — architecture for the Head of Infrastructure, resilience for the CISO, costs and OPEX for the CFO.

04

Qualified leads and meetings delivered with context

Every lead delivered includes: identified project type, current infrastructure, known constraints, decision-makers involved and decision horizon. Your sales team arrives prepared.

.03 — Contacts

The decision-makers
we address.

A storage project involves different decision-makers depending on the project type — technical, strategic or financial. Our SDRs identify the right contact and adapt their messaging.

Head of Infrastructure
Head of Infrastructure / Head of Datacenter / Head of Systems
Approach angleStorage architecture, performance, scalability, array migration, virtualisation. Primary technical decision-maker on the vast majority of storage projects.
CIO
Chief Information Officer
Approach angleInfrastructure strategy, IS roadmap, consolidation, hybrid cloud, multi-year budget. Final decision-maker on structural projects and major renewals.
CISO
Chief Information Security Officer
Approach angleImmutable backup, DR/BCP, ransomware protection, GDPR and regulatory compliance, archiving policy. Key sponsor on backup and business continuity projects.
Head of Cloud Infra
Head of Cloud Infrastructure / Cloud Architect
Approach angleHybrid storage, cloud tiering, S3 compatibility, datastores in virtualised environments, cloud-native integration. A fast-growing profile in large enterprise accounts.
.04 — References

The storage solutions
we know inside out.

Seventic has run prospecting and lead generation campaigns for storage manufacturers and publishers. Our SDRs know the messaging and sales cycles of each solution.

HPE
  • HPE Alletra — cloud-native storage, NVMe all-flash arrays
  • HPE Primera & Nimble — high-performance primary storage
  • HPE StoreOnce — deduplicated backup, data protection
  • HPE GreenLake — infrastructure as a service, OPEX model
Direct client
NetApp
  • NetApp ONTAP — unified storage OS, SAN & NAS
  • NetApp AFF — high-performance all-flash arrays
  • NetApp StorageGRID — large-scale object storage
  • Cloud Volumes ONTAP — hybrid multicloud storage
Direct client
Dell EMC
  • Dell PowerStore — next-generation primary storage
  • Dell PowerMax — mission-critical enterprise storage
  • Dell ECS — scale-out object storage
  • Dell PowerProtect — data protection and backup
Direct client
Veeam & VMware
  • Veeam Backup & Replication — backup market leader for VMs, cloud and physical
  • Veeam ONE — infrastructure monitoring and reporting
  • VMware vSAN — native hyperconverged storage for vSphere
  • VMware Site Recovery — automated DR between sites
Via integrator partners
Hitachi & Nutanix
  • Hitachi VSP — enterprise arrays, high availability, critical sectors
  • Nutanix HCI — hyperconverged infrastructure, datacenter simplification
  • Nutanix Objects — S3-compatible on-premise object storage
Direct clients & partners
.05 — FAQ

What we
get
asked.

Practical questions about our Storage prospecting and lead generation engagements.

What is the difference between SAN and NAS storage?+
A SAN (Storage Area Network) is a dedicated block storage network, used for databases and critical applications requiring high performance. NAS (Network Attached Storage) is a file server accessible over the network, ideal for file sharing and backups. Both can coexist in a hybrid infrastructure depending on performance and usage requirements.
Which decision-makers do you prospect for storage projects?+
Our SDRs address the Head of Infrastructure and Head of Datacenter for technical projects, the CIO for structural architecture decisions, the CISO for backup and DR/BCP projects, and the Head of Cloud Infrastructure for hybrid storage projects. Depending on your offering, we target the right contact with the right messaging.
Do you work for storage manufacturers or also for integrators?+
Both. Seventic has run engagements for manufacturers like HPE, NetApp, Dell EMC and Hitachi, and for integrator partners on Veeam, VMware and Nutanix solutions. The manufacturer looks for new accounts, the integrator looks for implementation projects in their geography or sector. Our SDRs adapt their approach accordingly.
What signals indicate a company is about to renew its storage infrastructure?+
Several signals indicate a renewal project: end of warranty or support on current arrays, storage capacity saturation, cloud migration requiring on-premise modernisation, virtualisation or containerisation project, or compliance requirements (DR/BCP, regulatory archiving). Our SDRs detect these signals and approach the right accounts at the right moment.
How do you generate leads in the backup and disaster recovery market?+
Backup and DR are often triggered by an incident or a regulatory requirement. Our SDRs address these projects through two angles: compliance and resilience for the CISO and CIO, and cost and administrative simplicity for the Head of Infrastructure. Veeam, the dominant backup market player, is one of the solutions for which we have prospected via integrator partners.
Go further
Qualified B2B appointment setting — our flagship service for Storage players→ B2B project detection — short, medium and long-term Storage pipeline→ Cloud Leads — infrastructure, migration and hosting→ B2B lead generation — our complete multichannel approach→
Other Tech & SaaS solutions
ERP→ BI & Analytics→ Cloud→ Data→ AI→
Storage
.06 — Launch an engagement

Your Storage leads
start
now.

Let's talk about your solution, your targets and your priority markets. In 30 minutes, we'll show you how Seventic generates qualified storage leads in your territories.

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