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ERP Leads —
detect projects
before the RFP.

An ERP replacement is prepared months in advance. Companies that select a provider do so before they have even formalised their requirements. Seventic identifies these projects early, addresses the right decision-makers and generates qualified appointments for your sales teams.

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10+
ERP publishers & integrators
SMB
to enterprise
20 years
B2B IT expertise
What makes this market different
12 to 36-month cycles
An ERP project is never decided overnight. Early detection is decisive for positioning ahead of competitors.
Multi-decision-maker by nature
CFO, CIO, CEO, COO — an ERP project involves a committee. Addressing multiple contacts in parallel is essential.
Nurturing is non-negotiable
Identifying a project is not enough. Maintaining contact over time is what ensures you are present when the decision is made.
.01 — Definition

ERP software:
what you need to know.

An ERP (Enterprise Resource Planning) is an information system that centralises all of a company's operational processes in a unified database.

Its purpose: homogenise the information system by replacing disparate software with an integrated platform. All business functions access the same level of information in real time.

Combined with a CRM, an ERP optimises the production chain: better resource planning, cost reduction, smooth inter-departmental communication.

Modules covered by an ERP
Finance & accounting — general ledger, management accounting, treasury, consolidation
Sales management — quotes, orders, invoicing, integrated CRM
Procurement & suppliers — tenders, purchase orders, receipts, payments
Stock & logistics — warehouse management, traceability, shipments
Production & planning — MRP, manufacturing orders, capacity
HR & payroll — employee management, payroll, expense management
Reporting & BI — dashboards, performance analysis, consolidation

Why a company changes its ERP.

An ERP project never arises without a reason. There is always a triggering event — often predictable — that creates the need. Our SDRs learn to detect these signals to approach accounts at the right moment.

The key: understanding each account's challenges, sector and specific constraints. This understanding work always precedes outreach.

Rapid company growth — existing tools no longer scale, manual processes are breaking down. ERP becomes essential to structure growth.
Home-built or ageing ERP — custom-developed software now obsolete, legacy ERP without maintenance, inability to evolve functionality.
Merger or acquisition — two companies with incompatible systems. Standardising on a common ERP becomes an operational necessity.
International expansion — opening subsidiaries abroad, multi-currency, multi-legislation, group consolidation. Local ERPs reach their limits.
Need to structure processes — disorganised growth, silos between departments, unreliable data. ERP brings the missing coherence and traceability.
Cloud migration — end of support for an on-premise version, mandatory move to SaaS (e.g. SAP ECC6 end-of-life, migration to S/4HANA Cloud). Migration window = commercial window.
.02 — Our approach

Position early.
Not after.

In the ERP market, projects are decided before the RFP. A company that starts writing requirements often already has 2 or 3 providers in mind. If you are not there, you are not in the competition.

That is why Seventic's approach on ERP projects systematically integrates an early detection and long-term nurturing component. Identify a signal, maintain contact, deliver value — and be present when the decision is made.

On ERP nurturing: a prospect who is not ready today may be the best client in 12 months. Seventic keeps the pipeline up to date with each account's context — project horizon, decision-makers involved, identified priorities.
01

Targeting & signal detection

Account selection from our 1.25M contact database. Buying signal detection: CIO/CFO recruitment, company news, announced growth, ERP end-of-support.

02

Multichannel approach — phone, email, LinkedIn

Outreach combining phone, scripted email sequences and LinkedIn. Messaging adapted to each decision-maker — ROI angle for the CFO, architecture angle for the CIO.

03

BANT qualification & project context

Identifying the challenge, budget, decision-maker, timing and current solution. Every meeting delivered contains full context to equip your sales team.

04

Medium & long-term nurturing pipeline

Projects at 6-18 month horizon are documented and tracked. The pipeline is updated continuously — you know which accounts will be in decision in the coming months.

.03 — Contacts

The decision-makers
we address.

An ERP project involves several decision-makers depending on company size and the modules concerned. Our SDRs map the full project committee and adapt their messaging to each profile.

CFO
Chief Financial Officer
Approach angleROI, cost reduction, financial data reliability, consolidation, regulatory compliance. Often the sponsor of the final decision on financial ERP projects.
CIO
Chief Information Officer
Approach angleTechnical architecture, integration into the existing IS, data security, maintainability, Cloud roadmap. Guardian of information system coherence.
CEO / COO
Chief Executive or Operations Officer
Approach angleOperational efficiency, structuring growth, scalability, medium-term vision. Final decision-maker on transformative projects in mid-market and SMBs.
Business Dir.
Head of Logistics, Production, Procurement, HR
Approach angleResolution of a specific operational problem. Often the origin of the project — they experience the limits of the current ERP daily and push for change.
.04 — References

The ERP solutions
we know inside out.

Seventic has supported ERP publishers and integrators on lead generation engagements for over 15 years. Our SDRs know the messaging, competitors and sales cycles of each solution.

SAP
  • SAP S/4HANA — ECC6 migration, new deployments
  • SAP Business One — SMBs and subsidiaries
  • SAP ByDesign — mid-market Cloud
  • SAP Business Planning & Consolidation — financial planning
  • SAP Analytics Cloud — BI & reporting
  • SAP Cloud ERP — SaaS deployments
Direct client
Oracle
  • Oracle NetSuite — direct and via integrator partners
  • Oracle Fusion Cloud ERP — enterprise and mid-market
Direct client + partners
Microsoft
  • Microsoft Dynamics 365 Business Central
  • Microsoft Dynamics 365 Finance & Operations
  • Integrator partners: Avanade and others
Via integrator partners
Sage
  • Sage X3 — mid-market and industrial
  • Sage 1000 — enterprise public and private sector
Via partners
Cegid
  • ERP and management solutions for SMBs and mid-market
  • Retail, accountancy, industry
Direct client
Odoo · Infor · Forterro
  • Odoo — publisher's integrator partners
  • Infor — via partner, specialist industries
  • Forterro — direct, manufacturing ERP
Direct + partners
.05 — What you receive

Actionable
deliverables.

No call statistics. No volumes without context. Every Seventic deliverable is designed so your sales team can act immediately.

On ERP projects, context is particularly critical — your team needs to arrive at the meeting with an understanding of the prospect's current situation, not just a name and a phone number.

BANT-qualified meetings
Budget, Authority, Need, Timing — every meeting meets all 4 criteria. You know before the meeting whether the project is real and on what timeline.
Meeting brief sheet
Company context, current ERP solution, identified challenges, decision-makers involved, project horizon, next steps.
Documented nurturing pipeline
6-18 month projects are tracked and followed. You receive weekly updates on prospects currently maturing with up-to-date context.
Weekly dashboard
Full reporting of actions, contacts processed, reply rates by channel, meetings generated and overall pipeline. Data-driven management.
.06 — FAQ

What we
get
asked.

Practical questions about our ERP lead generation engagements.

Do you work for ERP publishers or also for integrators?+
Seventic works for both. We work directly for publishers like SAP, Oracle NetSuite or Cegid, but also for integrators and partners — Microsoft Dynamics via Avanade and other partners, Odoo via certified integrators, Infor via partners. The prospecting challenges differ: the publisher wants to grow its installed base, the integrator looks for deployment or migration projects in their geography or sector of specialisation.
How do you position before the RFP on an ERP project?+
An ERP project takes 12 to 36 months to prepare before the final decision. Companies silently build their requirements without publishing them. Positioning early means detecting precursor signals — rapid growth, ERP end-of-support, CFO/CIO recruitment, acquisition — and making contact before competitors are in the race. Seventic maintains a nurturing pipeline on these 6-18 month horizon projects so you are present at the right moment.
Who are the decision-makers on an ERP project?+
An ERP project involves several decision-makers: the CFO for financial aspects and ROI, the CIO for technical architecture, the CEO or COO for the final decision in mid-market and SMBs, and business unit heads (logistics, production, procurement, HR) depending on the modules involved. Our SDRs map the entire project committee.
Does Seventic work for SMBs or only enterprise accounts?+
Seventic covers the full range, from 50-person SMBs to enterprise accounts. Approaches differ — the CEO of an SMB often combines multiple roles whereas an enterprise involves a multi-department project committee. Our SDRs adapt their approach and contact level to the size of the target.
Do we need to provide a contact database to start?+
No. Seventic has its own proprietary database of 1.25 million qualified B2B contacts. Our SDRs select the accounts and decision-makers according to your ICP, your solution and your target markets. You can provide your own file if you wish — we can work with both.
Go further
Qualified B2B appointment setting — BANT-qualified meetings for ERP sales cycles→ B2B project detection — short, medium and long-term pipeline for ERP→ Lead generation Tech & SaaS — our full sector expertise→
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BI & Analytics→ Cloud→ Data→ Artificial Intelligence→ Storage→
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.07 — Launch an engagement

Your ERP pipeline
starts
now.

Let's talk about your solution, your targets and your objectives. In 30 minutes, we'll show you how Seventic detects qualified ERP projects in your markets.

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