ERP Leads —
detect projects
before the RFP.
An ERP replacement is prepared months in advance. Companies that select a provider do so before they have even formalised their requirements. Seventic identifies these projects early, addresses the right decision-makers and generates qualified appointments for your sales teams.
ERP software:
what you need to know
An ERP (Enterprise Resource Planning) is an information system that centralises all of a company's operational processes in a unified database.
Its purpose: homogenise the information system by replacing disparate software with an integrated platform. All business functions access the same level of information in real time.
Combined with a CRM, an ERP optimises the production chain: better resource planning, cost reduction, smooth inter-departmental communication.
Why a company changes its ERP.
An ERP project never arises without a reason. There is always a triggering event — often predictable — that creates the need. Our SDRs learn to detect these signals to approach accounts at the right moment.
The key: understanding each account's challenges, sector and specific constraints. This understanding work always precedes outreach.
No commitment · Response within 24h
Detecting an ERP project
before the RFP: our method
In the ERP market, projects are decided before the RFP. A company that starts writing requirements often already has 2 or 3 providers in mind. If you are not there, you are not in the competition.
That is why Seventic's approach on ERP projects systematically integrates an early detection and long-term nurturing component. Identify a signal, maintain contact, deliver value — and be present when the decision is made.
Targeting & signal detection
Account selection from our 1.25M contact database. Buying signal detection: CIO/CFO recruitment, company news, announced growth, ERP end-of-support.
Multichannel approach — phone, email, LinkedIn
Outreach combining phone, scripted email sequences and LinkedIn. Messaging adapted to each decision-maker — ROI angle for the CFO, architecture angle for the CIO.
BANT qualification & project context
Identifying the challenge, budget, decision-maker, timing and current solution. Every meeting delivered contains full context to equip your sales team.
Medium & long-term nurturing pipeline
Projects at 6-18 month horizon are documented and tracked. The pipeline is updated continuously — you know which accounts will be in decision in the coming months.
The ERP decision-makers
we target: CIO, CFO, CEO
An ERP project involves several decision-makers depending on company size and the modules concerned. Our SDRs map the full project committee and adapt their messaging to each profile.
CFO
CIO
CEO / COO
Business Dir.
The ERP solutions
we know inside out
Seventic has supported ERP publishers and integrators on lead generation engagements for over 15 years. Our SDRs know the messaging, competitors and sales cycles of each solution.
SAP
- SAP S/4HANA — ECC6 migration, new deployments
- SAP Business One — SMBs and subsidiaries
- SAP ByDesign — mid-market Cloud
- SAP Business Planning & Consolidation — financial planning
- SAP Analytics Cloud — BI & reporting
- SAP Cloud ERP — SaaS deployments
Oracle
- Oracle NetSuite — direct and via integrator partners
- Oracle Fusion Cloud ERP — enterprise and mid-market
Microsoft
- Microsoft Dynamics 365 Business Central
- Microsoft Dynamics 365 Finance & Operations
- Integrator partners: Avanade and others
Sage
- Sage X3 — mid-market and industrial
- Sage 1000 — enterprise public and private sector
Cegid
- ERP and management solutions for SMBs and mid-market
- Retail, accountancy, industry
Odoo · Infor · Forterro
- Odoo — publisher's integrator partners
- Infor — via partner, specialist industries
- Forterro — direct, manufacturing ERP
Qualified ERP leads
and actionable deliverables
No call statistics. No volumes without context. Every Seventic deliverable is designed so your sales team can act immediately.
On ERP projects, context is particularly critical — your team needs to arrive at the meeting with an understanding of the prospect's current situation, not just a name and a phone number.
BANT-qualified meetings
Meeting brief sheet
Documented nurturing pipeline
Weekly dashboard
Frequently asked questions
about ERP lead generation
Practical questions about our ERP lead generation engagements.
Do you work for ERP publishers or also for integrators?
How do you position before the RFP on an ERP project?
Who are the decision-makers on an ERP project?
Does Seventic work for SMBs or only enterprise accounts?
Do we need to provide a contact database to start?
Generate qualified ERP leads
with Seventic
In 30 minutes, we analyse your ERP solution, your targets and your detection criteria. You leave with a clear picture of what Seventic can detect for you before the RFP lands.


